UK consumers sitting on £1.8bn worth of used games
According to this article on GameIndustry.biz, research carried out by SwapGame, UK consumers are sitting on £1.8bn worth of used games. Of the 2000 people surveyed, they found that 22% of consumers have 10 or more games in their collection which they haven’t played in over 6 months – that’s alot of money when you think that on average consumers buy 5 new games per year, meaning that half of the unused games are less than a year old! And 12% claim to buy 10 or more new titles per year. That’s alot of money to be sitting on!
The research also found that 10% of consumers throw their unwanted games away, some have money to burn I guess, while 67% say they have a special place for their completed games. Hmm, who’s paying for these games? It’d be interesting to know the average ages of the survey participants.
Also, 38% of gamers have a total of over £100 worth of unused games at home, and over 36% claim to spend only between 1-5 hours playing a game before moving on to a new one. Sounds like they’re not purchasing good games! While finally, 63% of gamers buy their games brand new.